The client sought my expertise to establish the brand and design a website with a custom CMS. The primary goal was to enable seamless management of moving locations by the business owner. Additionally, the website aimed to provide users with an efficient way to locate the nearest moving facility and swiftly book services through a user-friendly quote form. Balancing aesthetics with functionality was crucial for an engaging and straightforward user experience.
In delving into the intricacies of the challenge at hand, I conducted an exhaustive study encompassing market dynamics, client competitors, industry trends, and the nuances of the target audience. Engaging in extensive discussions about project feasibility with a seasoned full-stack developer, I initiated a collaborative brainstorming session. This collective effort, involving the client, an SEO specialist, and the full-stack developer, crystallized into a comprehensive strategy. The culmination of our efforts resulted in the delivery of a cutting-edge digital product, strategically positioned to thrive in the competitive Canadian market.
Designer Maria Ryzhenko is a true talent. I collaborated with Maria on a my moving company project from the very beginning, and I couldn't be happier with the results. Mariia's creativity, attention to detail, and ability to bring my vision to life were outstanding. Communication was smooth, and deadlines were met with precision. Whether it's product design, web design, or any user interaction design, Mariia is a go-to professional. I look forward to future collaborations.
To establish a memorable brand in the competitive Canadian logistics market, crafting a unique identity demanded strategic design thinking and creative solutions.
G FORCE Moving Company Branding. Empowered the brand with a solid, strong, and trustworthy identity, setting it apart in the Canadian market. The distinctive design communicates professionalism and reliability, making G FORCE stand out amidst competitors.
Empower the business owner, the challenge was to design a custom Content Management System (CMS) for seamless control over visual and written content, enhancing overall website management.
Tailored Content Management. Engineered a bespoke CMS with flexible content management capabilities. Leveraging custom code, the system allows seamless addition and removal of pages, empowering the business owner to effortlessly manipulate page content through predefined layouts.
Captivate users and guide them effortlessly through the conversion journey. Encourage them to complete a free quote form and book a moving service with the company.
Proximity Locator and Streamlined Quote Form. Implemented a user-centric approach by designing a location search feature on the website, facilitating users in finding the nearest G FORCE Moving Company. Reduced user effort by optimizing the free quote form, ensuring a swift and hassle-free experience, thereby increasing user completion rates and encouraging service bookings.
Understanding the user's needs through extensive quantitative analysis and Google Maps Reviews data, the user flow prioritizes simplicity and efficiency. Key features such as service details, pricing, service area, and company ratings are prominently presented for a straightforward and informed decision-making process, enhancing the overall user experience.
Uncovering valuable insights, it was discovered that user engagement significantly dropped with more than 7 questions in the free quote section. Leveraging this information, I strategically crafted a final website map and user flow, optimizing the experience to ensure a higher completion rate for the free quote process.
The market research included a user research that helped to understand the users and their needs. The industry trends of the logistic services in Ontario were explored too. Based on the primary research I came up with 5 most important question. It helped me to structure my work flow and organize the data collection. Answering these questions was the key for launching a successful and competitive product.
Conducting a thorough competitor analysis, both direct and indirect, was pivotal in gaining insights into market trends, user needs, and goals. This approach extended to identifying potential pain points and user expectations. Integrating a SWOT analysis was crucial, forming the foundation for modeling the moving company's brand and website structure. This strategic framework aims not only to meet but exceed client expectations, positioning the brand competitively in the dynamic landscape of user experiences.
| Company Name | Two Men and a Truck | Hercules Moving | GetMovers | Budget Canada Truck Rental | Access Storage |
|---|---|---|---|---|---|
| Logo |  |  |  |  |  |
| Screenshots |  |  |  |  |  |
| Company Analysis | |||||
| Mission statement | Continuously strive to exceed our customers' expectations in value and high standard of satisfaction | To be the best, most customer-focused, and successful moving company. To adhere to all of the state and national requirements of a licensed moving company. | Our main goal is to make your moving experience as easy one. GetMovers is a proudly Canadian moving company. | Our goal is to ensure that decisions are equitable, implemented properly and consistently, achieving their desired ends. | Our mission is to provide our communities with trusted storage solutions by delivering a memorable client experience and quality product. |
| Target audience | Age: 25-80 yearsGender: AllLocation: Canada, USA, Ireland, United Kingdom | Age: 25-80 years Gender: All Location: Canada, USA | Age: 20 - 65 years Gender: All Location: Canada, USA | Age: 21-65 years Gender: All Location: Canada, USA | Age: 21-80 years Gender: All Location: Canada |
| Strengths | Famous brand in North America Location-based content Accessible and useful Fully interactive Original content Adoptive website | Well-known brand in Canada Original design & illustrations Responsive and adoptive website Multi-location webpage strategy | Original company mascot Simple one-page website Repetitive and accessible quotes Real photos and videos demonstrating real workers and their work | Huge corporation with a perfect reputation Multiple physical locations across North America A simple user flow and the quote form | It is a giant industry with a famous brand in North America Easy and accessible UX |
| Weaknesses | No pricing standardization Only positive review on the website No estimate options on the website provided | Overcrowded with visuals website Too long quote form No prices | No services and location information Footer isn’t clickable Too many main colors | Outdated ads on the website Too complex booking quote Outdated images on the website | Complicated website navigation UI lacks accessibility - elements that should be clickable are not functioning as expected |
| Opportunities | Online service estimations for the better moving experience Real time feedbacks - positive and negative to show the real customer experience Include the estimated price list for the moving services | Limit the color palette Work on the micro interaction Simplify the quote - limit it to one pageinclude the prices for the services | Improve interaction - make all the elements that should be interactive clickable Provide clients with the info about the moving services and the location of the services | Update the design to make it more up-to-date Simplify the booking process by minimizing the steps Reimagine the user flow | Make interactive all UI elements that have to be interactive |
| Threats | Income reduction: due to the competitive prices of the smaller companies, the clients may choose a smaller moving company | Potential client loss: because of the extensive quote form, users may give up on filling it out and leave the website | Client loss and the lack of trust: because of the lack of info on the website, users might choose another moving that has that information. | Competitive Threats: the competitors with a modern design and easier booking for m will probably win the client | User Inactivity: users might leave the website if they can’t interact with UI elements that are supposed to be interactive | Interface analysis |
| Easy user flow and navigation |  | | | |  |
| Well-structured content layout and hierarchy | | | | | |
| Responsive design | | | | | |
| Easy quote and data input | | | | | |
| Modern UI Design | | | | | |
| Microinteractions | | | | | |
The creation of low-fidelity wireframes and prototypes for the moving website stemmed from a comprehensive analysis of the interfaces and SWOT of both direct and indirect competitors in the Ontario logistics market. The potential prototype underwent rigorous testing, employing heat maps to scrutinize user behavior across desktop, tablet, and mobile versions. The data garnered from these user tests underwent meticulous analysis, guiding the implementation of refinements to the final design, ensuring an optimized user experience.
In the pursuit of the optimal design solution for the user interface and brand identity, I curated mood boards encompassing color schemes, typography, style, and texture. Through iterative discussions with the client, we converged on a brand identity that conveys strength and reliability. The finalized brand exudes a bold and robust aesthetic, fostering trust and professionalism. The goal was to instill confidence in the audience, ensuring that the visual elements reflect a company that is dependable, with movers who are robust and professional, creating a lasting impression of reliability.
Every element within the logo is meticulously crafted to communicate the reliability of the company. The letter G in "G FORCE Moving Company" is strategically modified and stylized to evoke the image of a house, symbolizing the core service of the company: moving individuals from their old residence to a new one. This intentional design choice aims to visually articulate the primary focus of the company's services, offering a clear and memorable representation aligned with the user's understanding and expectations.
The selection of orange and black as the primary brand colors, integrated into both the logo, brand elements, and the website, was a strategic decision. The inspiration for this color scheme came from the frequent use of orange in roadworks and the color of roads. This choice aims to convey the message that G FORCE Moving Company is always on the move, consistently transporting people from one place to another. Through these colors, we sought to visually express the dynamic and active nature of our moving services.
The Exo font was deliberately chosen for its clean, modern, and bold characteristics, aligning seamlessly with the brand identity of G FORCE Moving Company. Its geometric shapes and sharp edges convey a sense of strength and reliability, reflecting the robust and professional nature of the company. The font's simplicity ensures clarity in communication, crucial for a moving company providing essential services. Additionally, the Exo font maintains readability across various platforms, contributing to a consistent and impactful brand presence both online and offline.
Following extensive user testing, stakeholder meetings, and in-depth UX/UI research, the ultimate iteration of low-fidelity wireframes was crafted for desktop, tablet, and mobile interfaces. The conclusive A/B testing, qualitative research, and collaboration with developers provided valuable insights. This iterative process culminated in the creation of mockups, ensuring the final website design not only aligns with user expectations but is also technically feasible for implementation.
The Homepage has a hero section with a strategic CTA button that encourages users to fill out the moving quote, seamlessly integrated into the navigation bar for constant accessibility. The homepage's structured flow aligns with user priorities, guiding them through essential questions. A clear list of services is presented, ensuring users quickly understand the company's offerings. This design aims for optimal user engagement in a concise manner.
The service page strategically prompts users to complete the free quote form, fostering engagement and possible client conversion. Detailed service descriptions, complemented by a sidebar listing additional moving services, occupy the main section. Each page concludes with a user-friendly FAQ section for enhanced customer support.
The location page aids users in quickly discovering G FORCE Moving Company branches by entering their addresses. An interactive map displays pins representing available moving locations and service areas, enhancing the user experience in locating the nearest facility.
The location page mirrors the service page structure, featuring a hero section, a CTA button, and a detailed location description. A sidebar highlights the top five nearby moving locations, while user feedback, sourced from Google Maps reviews, adds authentic insights into previous client experiences.
The contact page prioritizes user convenience, featuring a map for finding the moving location and authentic feedback for trust-building. It provides main contact details and a concise quote form, encouraging users to share contact information for follow-up communication.
